The partnership between Paulaner and FC Bayern doesn’t end at the Brenner Pass. It thrives wherever hearts beat red and white—and has done so in Italy for many years as well.
Whether at the exciting foosball tournament or the lively Hüttengaudi last winter: these were encounters that fostered closeness and camaraderie.
A special highlight in 2014 was the Paulaner Cup under the motto “You vs. the FCB Pros.” Such events demonstrate what this partnership is all about: moments that money can’t buy.
Thus, something has grown in Italy over the past few years that goes far beyond individual events: a vibrant Bayern family, driven by enthusiasm, respect, and genuine solidarity. And, of course, by raising a glass together with a cool Paulaner Weißbier 0.0%.
